Cycle Block
Identity and branding
What makes a great brand? We believe it comes down to three Cs – consistency, clarity and creativity.
It must be consistent in every touch it makes with its audiences. Wherever, whenever and however it communicates, the brand must look, sound and feel the same. It has to be clear in its purpose and messaging. Whatever the audience, the brand must be easily understood, instantly recognisable and always compelling. Finally, it must be built on creativity.
Great brands are those that find a point of difference. A uniquely engaging outlook. A way of communicating that makes them irresistible and unforgettable. We’re rigorous in applying all three every time we’re tasked with creating a brand identity.
It’s an approach that’s seen us play an integral part in changing the face of major names across the UK – and in creating entirely new ones. From the name of your business right down to the way your stationery is designed, we can help you look the way you’d like, talk the way you need and feel the way you must to generate the results you want.
South West Science and Industry Council (SWSIC)
