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1-to-1 personalisation

We believe we can safely say that we’re one of the most experienced agencies in Europe in delivering multi-channel 1-to-1 personalisation, having worked in this field ever since we helped Hewlett-Packard market the first Indigo digital printing presses.

So much so, in fact, that we put our money where our mouth was and developed our own software platform, ‘Intimis’. We’ve won CRM awards for our work, spoken at many industry events on the subject and are recognised by the DMA for our strategic leadership in the field.

We know what works and what doesn’t – both creatively and in your data – we know the processes and resources needed to make it a success, and most important of all, because of our focus on measurement, we know where the ROI comes from.

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IGEL
Intimis campaigns: direct mail, email, websites and data integration

IGEL is a German IT manufacturer of network computers. When we engaged with the business, it was number one in its home country, but had little recognition or penetration internationally. And as an ambitious business with brilliant products, that simply wouldn't do...

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Inside Track
Personalised direct mail, email, banners, website and data integration

Although Inside Track boasted an established and award-winning educational product to help consumers achieve success in property investment, it decided to embark on a new creative campaign to attract new customer attention to the company.

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Kingston Communications
'It pays to be close' campaign

How do you make a proposition based on proximity to an underground pipe compelling? 

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The Open University
'How Projects Work' direct mail, email and website

Two huge names. One exciting course to market. The OU contacted Proctors for help spreading the news about their ‘How Projects Work’ course – a two-day professional development programme to build project management skills within small businesses. 

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Ordnance Survey
'The Big Picture' campaign

How do you bring the importance and relevance of layered business data to life? And how do you get that message through the 'gatekeeper' to the valuable potential customer?

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SkillSoft
'Sceptics' and 'Naked Leader' DM campaigns

SkillSoft is a leading provider of on-demand e-learning – it lets busy professionals access the learning they need. Better still, it's online and on-demand, so it fits into busy schedules.  A great product... so how did we promote it?

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Southampton Solent University
Direct mail clearing campaign

Since the introduction of tuition fees, universities need to work hard to catch the eyes of potential students. Southampton Solent University approached Proctors for expert advice to raise their profile over the UCAS application period.

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Westinghouse Rail
Invitation and reminder conference emails

With some important contracts coming up and a season of events booked, Westinghouse was keen to encourage attendance. From champagne receptions and conferences to continental train train trips, there was plenty to publicise... 

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Welsh National Opera
'Reignite the passion' direct mail

Welsh National Opera (WNO) enjoys strong turn out at its performances, but with the credit crunch nibbling at leisure spending, it decided that ongoing marketing activities could do with an extra push. As such, WNO asked Proctors for help to rekindle passions dormant, targeting opera-goers who hadn’t indulged in the past 12 months.