A brand new laptop range to showcase and a blank creative canvas. The Proctors team couldn't wait to get started on the Dell Latitude launch campaign...
FirstPlus asked us to create their brand, launch them and develop a direct marketing strategy to generate efficient loan business at minimum cost per advance ratios. The challenge we faced was that FirstPlus had no track record in the UK and so needed quick credibility.
IGEL is the third-largest thin client producer in the world. Devices retail through an international network of resellers – IGEL’s valued channel partners.
IGEL is a German IT manufacturer of network computers. When we engaged with the business, it was number one in its home country, but had little recognition or penetration internationally. And as an ambitious business with brilliant products, that simply wouldn't do...
Thin clients from IGEL really stand out in a crowded marketplace. These devices have evolved to meet the challenges of thin client computing, offering more functionality and flexibility than other products. So to make the most of this exciting offering, IGEL needed a new brand that spelled out just how different its products and approach really are...
Although Inside Track boasted an established and award-winning educational product to help consumers achieve success in property investment, it decided to embark on a new creative campaign to attract new customer attention to the company.
Kcom is a critical communications provider that aims to set a new industry standard in customer satisfaction. And unlike some telecoms, connectivity and hosting companies, this customer-centric approach extends to reseller partners.
Take a key product for the industry – Network Call Recording. Make a big fuss of it and show what we can do with the great offering KC has. That was the brief – so what did Proctors do with it?
Since the introduction of tuition fees, universities need to work hard to catch the eyes of potential students. Southampton Solent University approached Proctors for expert advice to raise their profile over the UCAS application period.
Though opportunity clearly beckoned, UNITE had yet to dip its toe into the turbulent waters of international student marketing. With cultural sensitivities, media placement and multiple translation issues to contend with, UNITE was keen to find a partner with relevant experience. With a proven track record in global marketing, Proctors seemed the perfect fit…
