Following a successful relationship spanning ten years, Hewlett-Packard called on us to help launch its new Retail Promotions Solution – a software application that gives retailers access to digitally personalised sales promotion materials and instantly available marketing assets.
Key to this launch was a global series of presentations and exhibitions, at which the solution would be demonstrated. So we created a short movie and CD-ROM, highlighting the many business benefits of the package, to be shown at these events.
The route we chose was both diverting and original, moving away from the conventional (and clichéd) depiction of business people in action. Instead, we opted for an illustrated, almost cartoon-like creative which gave us greater cut-through in an over-populated market and demonstrated clearly that HP was prepared to think differently in delivering the right solutions to its customers.