Our work with Dell over the past two years has provided us with some of the most challenging, yet exciting, projects we’ve ever undertaken. Key to it all has been to establish Dell as a major player in the business IT market – one that provides both unfailing quality and exceptional service.
A major highlight of this work was the Europe-wide launch of the highly evolved Dell Latitude Notebooks. Focusing on the theme of ‘hyperconnectivity’, we created a dynamic range of marketing collateral, including internal and external sales materials, online and offline DM, a product-specific microsite and sales promotion items.
Since then, we’ve also been commissioned to launch the new 9G range of servers (which actually evolved into a wider-reaching brand credibility exercise) and given the task of creating a series of striking brochures to support the launch of new printer ranges in both the UK and European Markets.