However perfectly engineered a product may be, to succeed it needs strong marketing support. At home and abroad, Proctors can deliver just that.
Formed in 1976, to address the needs of a growing tyre management and service industry in the Middle East, the Al Dobowi Group has grown to become a leading global player in the industry.
A local manufacturer with global connections and a pedigree stretching right back to 1904, Avon produce specialist tyres for motorcycles, cars, 4x4s and commercial vehicles.
Cristal makes TiO2 – titanium dioxide – a white substance with a spectrum of applications. But how does Proctors support this Saudi manufacturing giant?