news image

P&S wins Best International Brand Strategy at DRUM Awards 2011

When we heard a month or two ago that we’d been nominated for not one but three Drum Marketing Awards, we were delighted. Now that delight has been surpassed with the great news that we were outright winner in the ‘Best International Brand Strategy’ category at the Awards Night on 12 May in Manchester.

The winning campaign was our international brand advertising campaign for the Chartered Institute of Management Accountants (CIMA). The award is a ringing endorsement of what was an ambitious international online and offline recruitment campaign that took in print and digital advertising, web design and build, and cutting-edge results monitoring technology. 

With competition fierce in all categories, it was a real honour to carry off such a prestigious win. And, with more great work on the way for a whole range of clients, a sign of things to come for Proctors. 

We’ll leave the last word to Roger, our MD, who was one of the exuberant Proctors team in attendance at the Awards Night. 

“We’re delighted with the win. It recognises not only the hard work of the P&S team, but also its considerable skills. The worldwide recruitment campaign for CIMA has seen us develop its brand into one that can work distinctively across all markets and cultures.”

About the DRUM Marketing Awards 

The Drum Marketing Awards are now in their 5th year, having previously been re branded from the SWOT awards, and are increasing and expanding each year. 

The awards are designed to reward and celebrate agencies and clients who are excelling and producing excellent marketing strategies. 

Each year the event pulls together a panel of stellar judges, consisting of top marketing directors from big brands and in the past this has included; Burger King, ebay, Ticketmaster, COI, Game, Sony Computer Entertainment Europe (Playstation), Nike (UK) and more.

www.thedrummarketingawards.com

 

11 May 2011