Proctors and Panasonic take Toughbooks further than ever before

 
They say ‘when the going gets tough, the tough get going’. But in the world of laptops, it’s ‘when the going gets tough, you need a Panasonic Toughbook’.

So we were delighted when Panasonic’s Toughbook marketing team approached us with a brief for a pan-European lead generation campaign, aiming to take Toughbook into new markets across the continent.

Integrating email, printed DM, and web design and build – as well as some of the very latest online marketing techniques such as behavioural targeting and remessaging – we’re now busy putting the campaign together, discovering more about these astonishing machines every day. It’s certainly a major challenge and one that we’re relishing.

The first stage in the campaign has now happened, with the creation of an English-language website at www.toughbook.me, which is far more focused on prospective audiences and sectors than anything Toughbook has produced previously. Soon to be translated into multiple European languages, this is only the initial stage of what is a seriously significant campaign.

The opportunity to work with such a world-renowned brand and the toughest laptops on the planet gives us the perfect raw materials to deliver powerful strategic and creative results.