Good design pays its way in a downturn
Can making instant savings be short sighted as far as long-term survival’s concerned?
Times are tough at the moment, so it’s likely your organisation is looking to streamline. The first budgets in the firing line tend to include ‘non-essentials’ including communication, marketing and design.
Yet research has proven – again and again – that design often provides a point of difference you need to stand out in an increasingly competitive marketplace.
Read the full story in this Design Council article (PDF, 81 KB).
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