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How did IGEL double response rates and halve costs?

In a recent three-stage DM campaign – using personalised URLs to track response in real-time – Proctors has helped IGEL, a world leader in thin-client technology, achieve incredible results, doubling response rates whilst still cutting costs-per-lead by 50%. The big question is how?

 
Visit our case studies section to read how this technology company achieved outstanding results.

22 December 2008
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ProctorsIdeas: Location determines social network influence; Number of connections less important than proximity to core
t.co/nLxJU1p -KM
Friday, 3 September, 2010 - 13:24
ProctorsDesign: We love this very valiant project
bit.ly/c0tXbx – sketch-a-day by @tomcardomoreno (via @notinCR ) – RM
Wednesday, 1 September, 2010 - 11:26
ProctorsNews: Want to start Monday with a smile? Lovely blog post by Keith Taylor, our work experience-ee:
bit.ly/dnVWhj – RM
Monday, 19 July, 2010 - 08:18

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