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Welsh National Opera

Welsh National Opera is a prized new client in the Proctors fold. A world-class touring opera company with a permanent company of 250 people, it stages a mix of lavish period performances and boundary-pushing modern interpretations.

The creative team here at Proctors is delighted to get to grips with the sumptuous brand, striking photo library and interesting challenges this client affords.

  • Welsh National Opera
    'Reignite the passion' direct mail

    Welsh National Opera (WNO) enjoys strong turn out at its performances, but with the credit crunch nibbling at leisure spending, it decided that ongoing marketing activities could do with an extra push. As such, WNO asked Proctors for help to rekindle passions dormant, targeting opera-goers who hadn’t indulged in the past 12 months.