Formed in 1860, Principality has nearly 150 years’ experience of serving its local Welsh community.
Today, with over 420,000 members, employing over 1,000 staff and with a network of 50 branches across Wales and the borders it isn’t only a significant player in the Welsh economy, but the 9th largest building society in the UK.
Founded by the people of Wales and serving the needs of customers across Wales, Principality Building Society is one of the most trusted financial service sector brands in the UK, offering solutions that cover the entire spectrum of financial services.
So it came to Proctor & Stevenson with firm foundations in place. But how best to exploit and promote those to new and existing customers?