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Panasonic

Provider of more than 30,000 products across the globe, Panasonic is the manufacturer of Toughbooks, the world’s leading range of ‘rugged’ laptops.

Toughbook doesn’t just lead the ruggedized computing market, it defined it. Since their first model launched more than a decade ago, Toughbooks have created their own niche in the world of mobile technology, redefining the possibilities of access to data and applications in the most challenging of environments.

It’s created a situation in which they dominate the ruggedized market, with around 65% market share. Now, people don’t refer to ‘rugged’ or ‘durable’ laptops. They simply refer to Toughbooks.

  • Panasonic sector films
    Panasonic
    Panasonic sector films

    We were running a major European campaign for Panasonic Toughbooks – the world's leading 'rugged' laptops. But how could we best convey Panasonic's vast cross-sector knowledge in as concise and engaging a format possible? Time to get the cameras running...

  • Toughbook lead generation campaign
    Panasonic
    Toughbook lead generation campaign

    You may not be familiar with the term ‘rugged computer’, but if you were to see a Panasonic Toughbook, you’d know exactly what the terminology meant.

  • European Marketing Campaign
    Panasonic
    European Marketing Campaign

    Following on from a seriously succesful 18-month campaign with Panasonic Toughbook, it was time to take its world-leading product range into new markets, more efficiently and more effectively than ever.

  • Panasonic Toughbook® CF-53 Photo Shoot
    Panasonic
    Panasonic Toughbook® CF-53 Photo Shoot

    Panasonic were looking to generate a series of product shots for their latest Toughbook® model, the CF-53. These shots were to be location and industry specific, which set us many more logistical challenges than a traditional studio shoot. In fact the project was as much about planning, casting and propping, as it was about pure photography.