MINI Financial Services

Sitting alongside BMW Financial Services, MINI Financial Services is again the financial arm of the car manufacturing brand, offering financial products and services to MINI buyers.

But where BMW Financial Services has to uphold the understated prestige of the BMW marque, MINI Financial Services has to reflect the ever-eager exuberance of the car it represents. MINI as a brand is effervescent, always ‘ready to go’ and constantly looking for its next challenge.

For Proctor & Stevenson, the challenge started with a full overhaul of the way the financial services brand looked and felt. And that was only the beginning of a successful relationship…