Cycle Block

Home > Clients > Financial Services

Lincoln Financial

Lincoln Financial Group is the UK business name of Lincoln National (UK) PLC and its UK subsidiary companies.

Lincoln’s UK operation dates back to 1934 with assets under management of £4.19 billion (as at 31 December 2008). Lincoln Assurance Limited is part of Lincoln in the UK, within which UK life and pensions business is written.

Lincoln in the UK helps its customers at or in retirement, by bringing to the market reliable and flexible solutions which enable a smooth transition through retirement, and an income for life. Lincoln serves its customers nationwide through financial advisers, and aims to support this distribution model with great customer service.

It was with this aim in mind that it approached us, with the goal of creating a series of campaigns directed at the advisory market.

  • Lincoln Financial
    'Foundations' direct mail, email and website

    Lincoln Financial offers a ‘whole of life’ protection product called Financial Foundations. As awareness of both product and provider needed a boost, our brief was to target a number of key Independent Financial Advisers.