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FirstPlus

FirstPlus is a homeowner loans provider that has helped over 250,000 people UK-wide take control of their finances since launching in 1997.

Though they no longer take on new business, historically we built their brand from scratch, delivering countless compliant-yet-compelling campaigns across TV, DM press and online.

  • Launch campaign
    FirstPlus
    Launch campaign

    FirstPlus asked us to create their brand, launch them and develop a direct marketing strategy to generate efficient loan business at minimum cost per advance ratios. The challenge we faced was that FirstPlus had no track record in the UK and so needed quick credibility.