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BMW Financial Services

BMW Financial Services is the financial arm of the world-famous car manufactuer, BMW. As such, it provides financial products and services to BMW buyers, including HP, leasing and PCP offerings.

The key challenge for the business is to retain the prestige, high-value perception and persona of the parent brand, with an emphasis very much on ‘strong words spoken softly’. BMW as a brand is confident, understated and superlative. Its financial services brand needs to mirror this without fail.

This, however, always has to be achieved against a backdrop of heavy, often-changing industry regulation, which is an ever-present challenge. It was a challenge willingly accepted by Proctor & Stevenson when BMW Financial Services first approached us looking for a new brand identity…

  • Corporate Literature
    BMW Financial Services
    Corporate Literature

    BMW Financial Services provides a range of finance packages and insurance products to BMW drivers in the UK. Our challenge was to redesign and rewrite a suite of literature that sold its entire range of products, creating a look and feel that could be translated across brochures, advertising, direct mail and point of sale media.

  • Press adverts
    BMW Financial Services
    Press adverts

    BMW is famed for its high-quality, high-impact advertising. So its financial services arm could afford to deliver nothing less when it was producing its own press advertising.