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AXA

AXA is a worldwide leader in financial protection. The AXA Group has a strong‚ long-standing history and can trace its roots back to the 18th century.

After a succession of mergers‚ acquisitions and name changes involving some of the leading insurance companies in the UK and around the world‚ the name AXA was first introduced in 1985.

Our client – AXA Distribution Services (AXA-DS) – was set up as part of the AXA Group with the aim of developing a market-leading UK ‘wrap platform’ called Elevate. This online tool allows financial advisory businesses to operate far more efficiently and effectively, enabling them to manage all client investments in one, easily accessible place.

In the development of Elevate, AXA-DS is using the experience and industry expertise of the AXA Group, combined with the entrepreneurial spirit of a small company. And, since 2007, the marketing and communications skills of Proctor & Stevenson.

  • Media launch
    AXA
    Media launch

    Elevate – the online investment tool for IFAs – is a big story for AXA Distribution Services. So it was crucial to launch it to the expectant media with a major splash.

  • Promotional website
    AXA
    Promotional website

    Taking the strong identity and communications strategy we'd devised in partnership with AXA Distribution Services, we were tasked with rolling out the Elevate brand into the world of online communications.

  • Elevate launch video
    AXA
    Elevate launch video

    Elevate is AXA’s wrap platform for financial advisers. It’s an innovative tool, designed with advisers and their clients in mind from the outset.

  • Elevate - brand, strategy and communications
    AXA
    Elevate - brand, strategy and communications

    We have worked as a strategic partner with AXA Distribution Services on the Elevate Brand since its launch.

  • AXA Secure Advantage
    AXA
    AXA Secure Advantage

    Variable Annuities, have become part of the retirement and investment plans of many Americans over recent years, but they have seen little coverage in the UK market. The Hartford introduced VA’s to the market with an educational campaign in 2005, but then absconded from the UK market over a year ago.