We know that virtual reality (VR) is big news in the gaming world, but the B2B environment is becoming increasingly aware of the transformation VR can have on various industries. I’ve noticed that manufacturing – along with other key industries such as financial services and health sciences – are realising that VR could offer new and imaginative ways of marketing their products.
VR software was propelled into the limelight with ‘Oculus Rift’ – a cutting edge (but affordable) piece of hardware that makes (virtually) anything possible. Allowing an immersive, 300-degree experience to the wearer of the headset, it can be designed according to specifications and requirements.
HBO, Coca-Cola and Nissan were some of the first movers when it came to embracing VR, providing their buyers with intuitive, immersive experiences.
Car manufacturer Ford also believes it can revolutionise development; allowing companies to test designs and scenarios, experiencing products before they are even made. Ford now uses Oculus Rift headsets; they became the centre of attention after Facebook acquired the company last summer for a mere $2 billion.
Microsoft just jumped on the VR bandwagon, with the launch of ‘HoloLens’ last week, and Google has also quietly invested in tech company Magic Leap – a further indication that VR will be playing a primary role in future business operations.
It’s an exciting new playground, and I’m eagerly anticipating what will come of it in the next five years or so. At the moment, I think there’s certainly a ‘novelty factor’ when it comes to VR, but do you think that the futuristic platform that will take a pivotal role in B2B marketing?