‘Mobilegeddon’ rises again with algorithm tweak

March 21, 2016

It’s been nearly a year since Google started using mobile-friendliness as a ranking signal on mobile searches, dubbed ‘Mobilegeddon’ by many. This essentially meant that Google was going to favour sites that are optimised for the mobile internet, potentially demoting those businesses that hadn’t bothered to consider what their site looked like on the smaller device.

Google believes that “Getting good, relevant answers when you search shouldn’t depend on what device you’re using”. It’s absolutely right in saying that, of course, especially with the news last year that smartphones have overtaken laptops as the preferred device to browse the internet by UK users.

The shift towards smartphones is only going to become more obvious, which is why Google announced last week that it will be boosting the importance of mobile-friendliness of sites when ranking them in its search algorithm.

For those firms who have already taken the necessary steps to ensure that their website is geared towards mobile users, the announcement will not come as a concern.

However, those sites which are still bereft of Google’s ‘mobile-friendly’ tag could begin to fall off the radar.

Google reassures firms that if they are producing “high-quality content”, they’ll still have the ability to rank well, even if the pages are not mobile-friendly. Any sensible business, however, will not take the chance.

Ahead of the latest algorithm changes, which will take effect at the beginning of May, Google suggests checking out its Mobile-Friendly Test and Webmaster Mobile Guide if you’re unsure if your website is deemed mobile-friendly.

It’s not just Google that websites should be worried about, though. If they are not providing a high-quality user experience for mobile visitors, they’re not going to hang around for too long – even if there is great content to check out.  So, even if you’re not too worried about where Google is going to place you, think about what impression you will be making on your customers.

Kevin Mason - Director