If there is one thing guaranteed to grab the attention of your audience, it’s a well thought-out infographic. If done well, your infographic not only looks great, it also becomes an essential part of your content marketing strategy that maps to the sales funnel. This is why I was so interested in a blog post on the Business2Community website, looking at how businesses can optimise their use of infographics. Here are some of the key takeaways.
Audience is everything
Knowing your audience is the obvious starting point, but is frequently overlooked. Unless an infographic gets to grips with the audience’s interests and is relevant to a particular industry, it is not doing its job.
Tell a story
It’s a shame to see a beautifully designed infographic that lacks a cohesive story line, but this happens a lot. Applying a specific theme to your infographic means you are bringing together all the elements of your story and creating an element of intrigue.
The beauty of infographics is that they are quick and easy to digest – you should be able to get the basic gist in less than a minute. The main aim for any infographic is to encourage a potential client to share it via their social networks. To maximise your chances of this happening, make sure it is connected to your brand and has a one-click share.
As with any data-driven content, you need to be 100% certain of your facts – and their timeliness. If information is based on out-of-date research, your infographic will fail almost instantly (and cause a few sniggers as it does so).
Are you using infographics as part of your B2B content marketing strategy? If not, it’s time you started.
Jessica Ellis - Business Development Director