New social kid on the block Blab launched back in April, but it’s only in the last few weeks that there’s been something of a frenzy surrounding the platform. And it’s only very recently that I dabbled in Blab for the first time (more on that later…).
If you haven’t heard about it yet, Blab is basically a live-streaming video application where you – the audience – can watch peoples’ live conversations (involving up to four participants at a time). These conversations could be in the form of interviews, debates, talk shows, live workshops or casual hangouts. It’s free, accessible 24/7, and its simple user-face means it’s very easy to get the hang of. But really, I think the immediacy of Blab is what makes it so addictive to so many people.
Blab is owned by Bebo – one of the original, old-school social platforms to arrive on the scene, pre-Facebook. As we all know, video has witnessed a huge growth in recent years, and Blab manages to combine the likes of Meerkat, Google Hangouts and Periscope to really take it up a notch.
Last week, I bit the bullet and signed up to Blab via Twitter. Afterwards, I couldn’t help feeling slightly violated, voyeuristic and a little bit freaked out – and that’s after steering well clear of conversations such as ‘Late Night Chat #PantsOptional’! I have to say, though; once you get past the real-life Jeremy Kyle aspect and start thinking with a business hat on, it really does open up numerous possibilities.
If you’re after inspiration, I think Blab could be used for any of the following: running contests; expert talks; live reporting from conferences; product training sessions; brainstorming ideas; answering customer questions; feedback; and for listening to what customers/clients are saying about your brand.
Brands are usually the last to jump on board when a new social channel comes along, meaning the first ones to take the plunge usually make the biggest impact. Saying this, I take no responsibility if you become a fully-fledged Blabaholic.