Bristol-based, but internationally important, SN Systems are the people behind the people behind Playstation games. The company needed a brand and website to match the renowned development tools it produces.
The Proctors response
Though the Proctors team is adept and experienced in developing brand identities from scratch, SN Systems’ parent company SONY had already helped the organistion develop a logo.
We used this existing logo as a starting point for creative work, developing a new look and feel, starting with a new website. We set out elements from palette colours to fonts, developed an adaptable graphic device to bring the uncluttered site to life, and helped then generate full site content, providing both writing and copy-editing. SN Systems themselves, being programming experts, assumed control of the project at the build stage.
The site has been a resounding success – and the starting point for projects including brochures, exhibition panels, stationery, signage and more.