People don't buy financial services, they buy people. So Thesis came to Proctors for help creating a website that would really reflect its offering... and its people.
People don't buy financial services, they buy people. Supporting this philosophy, the Thesis website was designed to support and expand upon the key selling messages after a face-to-face sales meeting. A secondary objective lay in to providing ongoing content and administrative functions to promote repeat visits.
The Proctors response
The website structure and content serves to educate all end user audiences on the benefits of asset management, and describe the proposition and benefits of working with Thesis to the three intermediary audiences. It also provides on-going content to aid the sell-in and information provision by intermediaries to clients.
A site is built to high accessibility and usability standards. It sits on the Drupal open source content management system, allowing the Thesis team to keep content right up-to-date.
Visit the site at http://www.thesis-plc.com/