Aspira

Building on our existing work with employee benefits specialist, Aspira, we took a highly distinctive identity and gave it real presence in the online environment.

The challenge

In a highly competitive marketplace, it needed to focus its offer, clearly stating the services it provides and highlighting its unique approach.

Two main communications were identified as the central pillars of this new focus – the Aspira corporate brochure and website. With a working relationship already in place, Proctor and Stevenson was chosen as the agency to deliver both, owing to our financial services experience, knowledge of the business and the innovative approach we take to marketing.

The Proctors response

The website we delivered was highly innovative, owing to its use of Drupal content management software. This allows Aspira to manage and update the site on an ongoing basis, without any need for external assistance.

Other features, such as deep search engine optimisation, the highest levels of accessibility and usability, and the ability to pull news content from email newsletters, added greatly to the value of the site.

The results

The style, tone, simplicity of management and rich functionality left the client fully satisfied and in possession of a site that’s among the most successful (and visible) we’ve created.

http://www.aspira-ifa.co.uk/