Destination Bristol

What do you do when you’re looking for a weekend break, conference venue or holiday destination? If you’re anything like us, you turn on the computer and get online. So Destination Bristol needed a top-notch website to make the most of online traffic…

Destination Bristol appointed Proctors to update its website to make the most of online traffic. We were charged with refreshing look and feel, and revisiting information architecture with usability in mind.

The site also needed to integrate a content management system – given how quickly listings, events and tourist highlights changed, the team at Destination Bristol needed to something seriously responsive to ensure the site remained of-the-minute.

The Proctors response
We worked closely with the Destination Bristol team to disseminate a wealth of information about the city in a more web-friendly format. Now visitors – from business people to backpackers – can plan trips then make bookings for accommodation and attractions, all in just a couple of clicks.

Designed to encourage visitors to discover just how much the South West’s booming first city offers, visitbristol.co.uk balances usability with inspiration. This one-stop-shop helps visitors discover where to eat, drink, play and stay, whether they plan to visit for weekend breaks or longer stays. But more than that, every page features a useful search-and-book function and a click-to-pick itinerary generator so appealing options are never lost.

Information is regularly updated so visitors never miss a big event – the site’s content management system means Destination Bristol can add new details quickly and easily.

The results
Steve Cook at Destination Bristol was very pleased with the website:
 
“Bristol was recently described as one of Europe’s top ten cities to visit by DK Eyewitness Guides, and we hope this new site will show potential visitors exactly why.
 
But more than that, we’re hoping to set new standards in usability, fusing all the resources you’d expect from a tourist information site with a more user-centric approach. The results? A site where visitors quickly find what they want and can book straight away.”