The innovative offering of Alterian demands an innovative messaging structure and look. So when we were asked to develop a positioning for the company, we decided that we weren't going to be constrained by anything 'ordinary'.
The Proctors response
Following close work with Alterian, we came to the conclusion that a strong individual identity would help to position the business and its services firmly in the minds of prospective customers. With this as our goal, we developed the ‘Unconventional Wisdom’ positioning and image for the organisation, which was then rolled out across a company website, DM, partner toolkits and exhibition design.
An identity and ethos unlike anything else in the market, being as unconventional and original in its look and feel as it was in its messaging.