With a huge range of products to differentiate and promote, Avon was keen to help dealer sales staff understand and recommend its products...
Avon Tyres produces specialist tyres for motorcycles, cars, 4x4s and commercial vehicles. This local manufacturer enjoys global connections, and contacted Proctors for help promoting their ranges to dealers across Europe. One of the biggest challenges lay in communicating a the huge variety of options available to resellers and their customers.
The Proctors response
So you’re a busy tyre dealer. You have a range of suppliers to choose from. What will make you favour one over another? Great products at a great price? Of course. But more than that, products that are easy to source and sell on. As Avon already has products and prices covered, it was Proctors’ job to make Avon’s range really stand out when it came to sales collateral for 2009.
The trick to creating a great sales guide is to provide all the facts and figures, plus a little something extra to convince customers with. And that’s just what Avon’s new databooks do. As well as easily accessible specifications for the entire product ranges, they include USP-focused descriptions, background information and interesting details about Avon as a company. Look and feel has been refreshed: conceived, designed and written with a Pan-European audience in mind from the outset, and they are printed in five languages.
Avon is so pleased with Proctors’ progress so far that we’ve also been asked to produce a new website for the business, and generate items ranging from calendars to competition promo materials.