SysCap

SysCap’s specialist funding solutions are well-renowned in business – so much so that their tax funding product for the accountancy sector has even been approved by the Institute of Chartered Accountants in England & Wales (ICAEW). It’s a strong connection – one SysCap was understandably keen to make the most of.

The Proctors response
SysCap has run a successful series of aptly-timed campaigns to raise awareness of its ICAEW-approved tax funding product. With the July tax deadline coming up, SysCap wanted a fresh creative approach, so contacted Proctors for a design and copy update.

SysCap requested two versions of an informative email – the first directly addressed Chartered Accountants and mentioned the ICAEW connection. The second targeted their entire accountancy database and was more generic in messaging. Both were supported by a dedicated microsite.

To create a refreshed look and feel we focused on bringing the design to life with silhouettes on a brand-compliant, engaging textured background. Copy was also revisited, refreshed and enlivened with new headlines.

Interestingly, SysCap uses a broadcasting system called CommuniGator, which saw our build team learn a new programme, seamlessly supporting the SysCap team, with successful results...

The results
Laura Hinchcliffe, Business Services Consultant, was pleased with the new look and feel, and we’re pleased to report that this campaign generated 6 new opportunities for Syscap, and they are planning a repeat as soon as possible.