Since our appointment to the BAA design roster, we’ve worked on a number of projects designed to communicate BAA's sustainable development agenda to staff, stakeholders and airport users.
The Proctors response
To date we’ve delivered an engaging collection of reports, leaflets, exhibitions, posters and promotional material. One of our most high-profile staff campaigns uses a family of tortoises to enliven complex and serious messages about sustainable development.
More recently we’ve produced campaigns promoting BAA’s cycle-to-work and car share initiatives, both aimed at promoting more environmentally friendly travel to its internal audience.
Campaigns have helped increase awareness of sustainable development from 30% to almost 50%.