Cycle Block

Kingston Communications

Revised positioning and messaging

We have been working with Kingston Communications to redefine the way it communicates its proposition to the SME business market.

The Proctors response
KC has changed its approach – shifting from a technology-focused sell to a company that is straight-talking, delivering high levels of service with a heart that understands what it is to be an entrepreneur.

The results
As a strategic partner, we work both strategically and tactically on their communications planning and marketing programs. Our work with KC is ongoing, and has recently seen Proctors begin work with the new incarnation of KC – Kcom.

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