Hewlett-Packard

Following a successful relationship spanning ten years, Hewlett-Packard called on us to help launch its new Retail Promotions Solution – a software application that gives retailers access to digitally personalised sales promotion materials and instantly available marketing assets.

The Proctors response
Key to this launch was a global series of presentations and exhibitions, at which the solution would be demonstrated. So we created a short movie and CD-ROM, highlighting the many business benefits of the package, to be shown at these events.

The route we chose was both diverting and original, moving away from the conventional depiction of business people in action. Instead, we opted for an illustrated, almost cartoon-like creative which gave us greater cut-through in an over-populated market and demonstrated clearly that HP was prepared to think differently about delivering the right solutions to its customers.

The results
A short film that communicated a tricky subject comprehensively in an entertaining, engaging, memorable format.

Completely engaging –  though it covers extensive content –  this short film is sure to raise a smile and stick in your mind. HP commented that no important details were underplayed, and explanations were complete and comprehensive.