Proctors and EuroGeographics have already built a strong working relationship, so when it was time to produce the organisation’s annual report, EuroGeographics didn't hesitate to contact us.
The Proctors response
Having created EuroGeographics’ initial brand, the annual report seemed an ideal opportunity to update and refresh.
As can be the issue with any annual report, a dense mass of information needed rationalising and presenting in the most accessible format possible, which set our design team quite a challenge.
However, by building on graphic devices integral to the initial brand, restructuring content and adding new imagery, what could have been an impenetrable report was delivered to a very warm welcome when it arrived at EuroGeographics HQ.
Following the success of our first annual report, we have delivered three subsequent editions, alongside a number of supplementary reports.
The results
The report showcased not only facts and figures, but how a brand can evolve as a work in progress. EuroGeographics was so pleased with our development work we were tasked with refreshing the organisation’s website and exhibition materials.
This case study is tagged in the following areas: