Annual reports are always an intimidating challenge if you’ve played a part in generating the contents – that’s why an outside eye can really help to clarify things.
The Proctors response
Working to DARA’s existing brand guidelines, Proctors turned a wealth of complicated financial information into a much more accessible document. As well as rationalising design, we added photography from DARA’s library, lightening what seemed an intimidating document yet delivering a cost-effective solution.
The results
DARA was pleased with our first annual report – so please that it has enlisted our help ever since. We’ve recently delivered annual report number three, and assisted with projects including exhibition panels strategic and capability reports.
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