Alterian

Reflect the performance of one of the UK's most groundbreaking marketing software providers, in a printed piece which not only gives hard and fast figures, but also gives the company a definite stance in the marketplace.

The Proctors response
One look at the Alterian Report and Accounts will show you that our response was both creative and dramatic. Building on the idea of 'This is Marketing', we reported on the company's performance in an accurate and engaging way, whilst still taking the opportunity to tell a real story – namely, Alterian takes an utterly different approach to the way it works and is revolutionising marketing delivery.

The results
In this case, the outcome was a Report and Accounts that had real impact. Changing the way Alterian was perceived by its many stakeholders and prospective customers, the Report built on what was becoming an extremely strong brand and continued to differentiate the business in its target markets. It also garnered a Fresh Award for corporate literature design.