Equi=Media

A nationally renowned media planning company that's totally focused on getting results. That's Equi=Media. So it made producing press and online ads for them an exacting task...

With a longstanding history of working with Proctors, they approached us with the challenge of reaffirming their position in the market, aiming to differentiate themselves in an ever-growing sector.

The Proctors response
A series of print ads and online web banners that used a brand style we’d created for Equi=Media. Based on 50s-style photography, they focused on the key desires of digital media clients, engaging them with wit and a sense of fun – without ever losing the persuasive element of the messaging.

The results
In the words of Andrew Burgess, Managing Director at Equi=Media:

“Just wanted to pass on our thanks for the brilliant ads that the Proctors team produced for us – they really addressed the key issues for the digital media industry – ‘understanding where digital and direct business is coming from’.”

“The series of four ads posed these challenges to the industry and, using the quirky photography, created an engaging experience with standout in the trade publications.”

“They were so engaging that some media owners ran the ads as fillers at no charge so as to keep their publication looking full. The feedback that we have had from staff, clients, media owners and competitors has been uniform – brilliant ads. So good that others have copied the style in their own campaigns.”