IGEL

When it contacted Proctors, IGEL's marketing and comunications were already working hard... but not hard enough. It needed a new brand strategy and communications programme – and the resulting work significantly increased its global market share.

The Proctors response
Through a combination of clear messaging and intelligent design, Proctors arrived at a strategy to place IGEL at the forefront of innovation in this growing sector. The evolving strategy has included online and offline advertising, direct marketing, and CRM activity.

Identity-wise, consistency is maintained globally through a brand identity manual – the reference point for all agencies working on the IGEL brand worldwide.

The results
The brand has been very well recieved. IGEL uses the Brand Manual as design guidelines... and as an induction into the brand and company for all employees!

Buy-in has been organisation-wide – we've been delighted to see new branding applied to everything from in-house PowerPoint presentation to product packaging. Best of all, IGEL has increased its market share, becoming the world's third-largest thin client provider.