Ordnance Survey

Ordnance Survey was participating in a number of events and exhibitions, and needed an engaging, effective tool to communicate the essence of its organisation.

The Proctors response
OS provided four key statements to work with:

Creating the definitive geographic database

Championing innovation and technology

Collaborating to provide creative information solutions

Benefiting the nation as a self-funding government department

The challenge lay in bringing these statements to life, creating a distinct personality for each that worked cohesively as a whole. Each value was represented by an iconic graphic theme, which animated in layers to striking visual effect.

The results
A clearly defined and communicated brand, and a film that took pride of place on Ordnance Survey’s website. And the organisation was so impressed with our work that it commissioned a second video, this time to communicate OS maps directly to consumers.