Samsung

Three stunning notebooks, alike inside, but equipped with very different talents. An IT department’s dream in terms of versatility, yet simple to maintain and update as all function from on common technology platform.

In a fast moving world where IT messages can get lost, Samsung turned to Proctors to make sure its new P-Series of laptops received the attention they deserved.

The Proctors response
Showcasing just how much the P-series offers businesses wasn’t a difficult task. As well as a strong proposition, this as technology at its very best. Logic taken to the nth degree. Logic made beautiful. Inspired, we decided to use images of data – the manifestation of logic – represented visually. Social networks, communications arcs and pan-European internet connections all formed stunning shapes and patterns.

The notebooks with their ultra-sleek high-gloss finishes and 12.1”, 14.1” and 15.4” screens sat against these striking backgrounds, while copy flagged individual talents: how each model delivered virtuoso performance in portable working, multimedia capacity or as a hardworking generalist.

The results
As Proctors designer, Luke Waterman, says:

“The P-Series project was fantastic to work on. We all worked hard to deliver a brochure that really represented the products… and the team at Samsung certainly seemed pleased.”