Aspira

When Aspira approached us, its communications were a little misleading – it appeared a much smaller firm than the substantial reality. Given that it provides a broad range of employee benefits and financial advice to organisations right across the UK, this was a problem.

The Proctors response
To complement the redesign of Aspira's website, Proctors has developed an enewsletter engine which enables a 'one pass' publishing process of posting content onto the website through the Drupal content management system, then pulling that content through into an email template housed within Intimis for list management, broadcast and tracking.

The system enables simple, frequent publishing of engaging content out to Aspira's audience base – that's quick and easy for the in-house team.