Brinc

With detailed records of an audience base in excess of 4million individuals – as well as exceptional sector-specific contacts and well-established communication channels – Brinc is in a unique position to offer companies access to employees within the NHS, local authorities and private sector organisations, for marketing and retail purposes.

It contacted Proctors as it was about to embark on one of its most high-profile projects yet – the launch of NHS Mortgage Services. This service offered NHS staff access to exclusive mortgage deals and advice directly relevant to the sector.
 
The Proctors response
We gave this exciting new venture an individual look and feel, providing all materials for both launch and ongoing acquisition activity. The proposition we arrived at was very simple, very targeted and very successful. NHS people aligned with visual representations of house buying were used in all communications, allowing the messaging to be given immediate context and clear space in which to deliver powerful messages.
 
The results
Lead generation that ran into the thousands in a matter of months, huge recognition for the brand and a happy client.