MINI Financial Services

MINI Financial Services provides a range of finance and insurance products to MINI drivers in the UK. Our challenge was to redesign and rewrite the suite of literature that sold its entire range, creating a look and feel that could be translated across brochures, advertising, direct mail and point of sale media. This successfully achieved, we were offered the exciting challenge of launching MINI’s Personal Finance range…

The Proctors response
The MINI brand is energetic, irrepressible and always ‘ready to go’… so its personal finance offering had to reflect this. Our solutions were bold, confident and certainly not understated.

They demand attention immediately with creative that’s far from typical financial services fare – witty-yet-compliant headlines combined with unconventional use of imagery to create a suite of materials that were right on brand and hard to miss.

The results
Pauline Hayes, Marketing Manager at BMW Group Financial Services (MINI’s parent group) was delighted:

“Your enthusiasm for our brands and willingness to work in partnership with my team is the reason for real success.”