AXA

Elevate – the online investment tool for IFAs – is a big story for AXA Distribution Services. So it was crucial to launch it to the expectant media with a major splash. 

The challenge set, was to take the Elevate story and identity and announce it to the national media. That was basically the challenge AXA Distribution Services presented us with. And it was one we accepted with relish...

The Proctors response
Having created the look and feel of the brand ourselves, we understood precisely how it could applied to the various exhibition and outdoor applications that would be required for the major media launch, held in London in November 2008.

Working closely with AXA Distribution Services' PR experts, we created promotion and backdrop for an event that certainly announced Elevate to the world in some style. Central to the event was an Elevate movie we'd produced for the client, which gave a documentary-style look into the reasons behind Elevate's introduction and the ways in which it can deliver new-found value to prospective clients.

The results
A highly successful event, which generated a significant amount of positive coverage in the financial press – both online and offline. For us, of course, that meant a truly satisfied client.