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SkillSoft

Leadership Development Email Campaign

Skillsoft makes the world’s best business speakers available online through its OnDemand Leadership Development Channel – an innovative solution that helps professionals squeeze learning new skills into hectic corporate schedules. And having introduced new UK speakers to its site, Skillsoft got in touch with Proctors to spread the news.
 
The Proctors response
We developed a DM campaign featuring a ‘perfect’ conference agenda, describing the SkillSoft service. The communication was initially sent by email with great result. It was later supported by a physical DM item to target high value prospects.

A printed mailer was supported by a memory stick pre-loaded with sample presentations. The call to action?  An incentivised drive online – recipients could sign up for a free web conference. And sign up they did…
 
The results
Out of 1,000 targeted in the second wave DM campaign, 600 registered and actually attended the online web conference – a fantastic 60% response rate for SkillSoft.

Find out about SkillSoft and what we do for them

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