Dell

Our work with Dell provided us with some of the most challenging, yet exciting, projects we’ve ever undertaken. Key to this has been to establish Dell as a major player in the business IT market – one that provides both unfailing quality and exceptional service.

A major highlight of this work was the European launch of the highly evolved Dell Latitude notebooks...

The Proctors response
Safe, secure and ultra-high performance, these sleek professional laptops launched with a real buzz thanks to an integrated campaign that showcased product benefits with an attention-grabbing espionage look and feel. Collateral included internal and external sales materials, online and offline DM, a product-specific flash microsite and sales promotion items.

The results
An award-winning digital project. And since then, Proctors has been commissioned to launch a new range of servers – which evolved into a wider-reaching brand credibility exercise – and given the task of creating a series of striking brochures to support the launch of new printer ranges in both the UK and European markets.