IGEL is a German IT manufacturer of network computers. When we engaged with the business, it was number one in its home country, but had little recognition or penetration internationally. And as an ambitious business with brilliant products, that simply wouldn't do...
The Proctors response
We quickly repositioned the company from a 'clever, quirky technology company' to one that offers the broadest range of quality engineered capabilities in the market, now and in the future. We implemented a powerful integrated direct response lead generation program, using data driven personalisation and response behaviour tracking across email, DM and websites. Persuasive, personalised creative, backed up by Intimis, our 1-2-1 marketing system, packed a real punch.
And as real time web-services connected IGEL's CRM system to Intimis, IGEL accessed a free-flow of campaign prospect data and campaign response data – great for identifying 'warm' prospect who've been interested enough to go online and find out more, yet need an extra push to place that order.
Key results included doubled ROI over previous marketing activity, halving cost-per-lead. What's more, IGEL is now number three in the world in its sector.
Find out more about Intimis here