The challenge was to refresh the company power point presentation, based on the 2011 IGEL brand guidelines whilst achieving much greater sophistication than previous sales presentations.
The Proctors response
After many previous experiences in this area, we decided to make a case for a universal Powerpoint upgrade across the entire IGEL sales force.
By illustrating the advantages of designing and subsequently working in the latest version of powerpointt, we were able to avoid designing for the lowest common denominator. And vastly increase our creative options.
The results
We produced a far more comprehensive, dynamic, functional, and up-to-date powerpoint presentation for both End users and the channel, and a template that IGEL could easily add to as and when required.
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