Cristal

With a series of events to participate in, Cristal contacted Proctors for help creating a showstopping exhibition display.

The Proctors response
Focusing less on product and more on Cristal Global’s core corporate messaging, the larger stands provide an opportunity for all parties, customers, agents and Cristal staff alike, to meet and discuss current market conditions in the best traditions of Arabic hospitality.

Different degrees of privacy are provided within the booths, typically of around 180 square meters, allowing for a large open ‘café’ area, more relaxed semi-private booths and two completely closed offices for private discussion. Since the acquisition, the ‘global’ message has been an important component in the stand graphics, along with the organisation’s commitment to the environment and social responsibility.

The results
By broadening the titanium product line and extending the company’s reach among key industry publics, Cristal Global is positioned perfectly to deliver the diversity, R&D, innovation, specialization, and support its customers demand. Meanwhile, simplicity, purity and architectural curves personify Cristal's product – and help the manufacturer really stand out.