Elevate is AXA’s wrap platform for financial advisers. It’s an innovative tool, designed with advisers and their clients in mind from the outset.
Proctor & Stevenson’s challenge was to support the launch of Elevate in a way that achieved external-market cut through but also inspired the internal audience at AXA that they were part of an initiative in which they could take great pride.
The Proctors response
Using a contemporary ‘dual-camera’ technique, interspersed with video footage of ‘elevating’ scenarios, we created a highly professional and promotional documentary film. By harnessing library images, we communicated the 'feel' of Elevate, delivering a striking product within a challenging budget. Though this technique isn't appropriate to every project, it was ideal to capture the excitement of high altitude activity without prohibitive costs.
The film also features talking heads from AXA Distribution Services, explaining the context of Elevate, the challenges facing IFAs in the market, how Elevate had been developed and why it was the right choice for the target audience.
A multi-purpose film that now features prominently on the Elevate website – and one that has been wowing both internal and external audiences across the UK since its launch.