Samsung

Samsung UK’s IT Division provides notebook PCs, displays and printers to businesses through its IT reseller channel. In support of this non-direct distribution model, Samsung contacted Proctors to develop and implement an ongoing integrated channel marketing programme.

The Proctors response
We have created fully customisable web banner ads and HTML emails, presenting the benefits of specific products and ranges. All carry a strong call to action to contact the reseller, and link to their website. Every item can be personalised to carry the logo of the specific reseller. 

The results
Materials have been well received by resellers, letting Samsung offer added value that has been mimicked across the marketplace.